Having decided to put your property on the market, you now enter into a marketing exercise that depends on the following four factors:

• How you promote your property
• How you price your property
• The position of your property
• The property itself (product)

 
Both the seller and the agent have their own specific roles in this marketing/selling process. You, as the seller control the price and the product. Your agent controls the promotion and sales negotiation of the property. The state of your neighbourhood (perceived or real), determines the position of the property.

Price

The most important person is YOU the seller; you actually control the selling process, not the agent concerned. It is your final decision to accept or reject the offer made. However, years of experience in this industry, coupled with in-depth neighbourhood knowledge, enables the agents of Adrienne Hersch Properties to advise you as to the current market range in your area.

Product

First impressions sell your home because first impressions are lasting impressions

• Go through your own home with “new eyes”, as if you were the buyer
• Ensure your garden welcomes buyers
• Have a fresh look – clean or paint exterior walls, window rims and fascias
• Your front door gives a vital impression – get it into immaculate condition
• Garages, storerooms and garden corners should be neat and tidy
• Remove all mildew on bathroom ceilings and inside the showers
• Your home must be inviting and bright – open curtains, put in fresh flowers
• Hide any clutter and get kitchens and bathrooms neat, tidy and clean
• Open windows, use air-fresheners (especially if you are a smoker or have pets – even clean carpets, if necessary
• Small touches and repairs add to the value of your home

Promotion

Adrienne Hersch Properties is solely accountable to you. They will spend money to ensure correct marketing of your property and the maximum amount of exposure to the widest range of prospective buyers.

Once the company has promoted your house through print advertising, online advertising, publicity and direct advertising, its team of highly skilled professional and dynamic negotiators will close the deal with the highest level of integrity.

Getting buyers

• Adrienne Hersch Properties has an extensive database of all existing prospective buyers
• Referrals form a broad-spectrum of the buying pool – happy and satisfied buyers and sellers, word of mouth, local as well as international buyers refer leads to the company
• Referrals through show houses – even if a prospective buyer does not attend your property’s show day, these potential buyers will be shown your property at another time, which is convenient to both you and the buyer
• Regular Show days attract a large percentage of potential buyers, who may be looking to upgrade, scale down or have friends, family or acquaintances that might want to move into the area
• Regular advertising through print media, which includes The Star, regular pamphlet drops in your area, invitations to show days and hits on the website

Sales negotiation

Once the agent has an offer, he or she will present that offer, which usually has an expiry date and time.  Once you have accepted that offer, there is a contract between you and the buyer. 

The agent will now get a deposit from the purchaser, where this is applicable and ask the buyer to supply the following documents for the lending institution:

• Identity Document
• Marriage certificates
• ANC contracts
• Divorce documents etc
• Proof of residency

The buyer then completes an application for a bond at a lending institution or a bond originator.  On granting the bond, the agent will then advise you, the buyer and the transferring attorney and give all of you copies of all the necessary agreements.

Until all documents are lodged at the Deeds Office, the agent will keep in contact with the transferring attorney and will advise you accordingly until the actual date of registration. Where necessary the agents will follow up on any suspensive conditions.

A detailed progress report is available to you, the seller at all times – all you have to do is call the agent concerned.